A government initiative designed to engage specifiers, builders and architects with the sustainably resourced Tasmanian Timber product.
My role was to edit the campaign video content. Essentially advocate videos, showing the product in use, demonstrating the products versatility, strength and beauty.
These videos then formed part of a wider EDM strategy as well as being featured in publications such as Architecture AU.
The below videos form a small snapshot of the content.
Roles
Full post production
Additional Credits
Creative Directors: Tim McAllister & Aaron Lee
A Caramel Creative Production
Comms strategy: Claire Bennett