Animated brand film for Los Angeles based Framework Films.
Founder and creative director Mike Lindle expressed a desire to bring the company values and proposition to life; To be a partner to agencies struggling with the complexities of video production.
Through minimalist design and considered movement the piece conveys a sense of precision and mechanical beauty. Taking clients on a journey, effortlessly navigating the complex and utilising a vast network of creative resources to ultimately create work with impact.
Roles
All creative:
Concept, script, storyboard.
Design: Styleframes, design, animation.
Post production: Audio sourcing & SFX.
Additional Credits
Agency and Production Company:
Framework Films.
Director: Mike Lindle.
The project begin with a full creative audit of existing credentials and proposal documents, distilling the company values and proposition into key pillars, which informed the development of the script.
Following a period of collaborative ideation I created a rough storyboard, a handful of style frames and moodboard references. Some of these early explorations can be found below.