Agency: Jack Morton
Post Production: The Moving Picture Company
Co Created by: Marshmallow Laser Feast
Role: Art Direction/Design lead/animation
BP needed to create an interactive presentation to wow it's investors. The experience would ultimately encompass projection mapping as well as cutting edge 3D visuals for an immersive experience, which toured worldwide.
I was design lead on the project and closely liaised with the agency Jack Morton and co-creators Marshmallow Laser Feast to create a look and feel for the visuals.
My main task was to develop a system of information graphics which could be used to explain technical processes in an easy to understand manner. I was responsible for ensuring consistency in the application of graphics and so it was essential that I was in constant communication with the Nuke, Maya, AFX and C4D operators as well as leading a team of 5 designers and animators in creating the motion graphics themselves. A key challenge was interpreting highly technical/scientific documents and making the information within easy to understand.
Here's a few initial concept images from the project. I do not take responsibility for the creation of 3D models or environments. These images are conceptual styleframes which I created. My role was that of art director and design lead.
The project was a winner of the Kantar 'Information Is Beautiful Awards'.